Clothing Brand Project

Spring 2015 - I was part of a three person collaboration to come up with a clothing company comparable to The GAP, design the logo, corporate identity, and packaging for several products that would be sold in store.

The problem:
Collaborate to create a clothing store brand comparable to the GAP, in that the store would be a place to buy all your basic clothing needs, not a specialty shop.
My contributions:
preliminary research and settling on a name, logo refinement,
and contributing to the color pallet decision, 
two full page magazine ads, sock wrap packaging, and clothing size tags.
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