The problem:
Collaborate to create a clothing store brand comparable to the GAP, in that the store would be a place to buy all your basic clothing needs, not a specialty shop.
Collaborate to create a clothing store brand comparable to the GAP, in that the store would be a place to buy all your basic clothing needs, not a specialty shop.
My contributions:
preliminary research and settling on a name, logo refinement,
and contributing to the color pallet decision,
two full page magazine ads, sock wrap packaging, and clothing size tags.
preliminary research and settling on a name, logo refinement,
and contributing to the color pallet decision,
two full page magazine ads, sock wrap packaging, and clothing size tags.
